http://news.bbc.co.uk/2/hi/technology/6309593.stm

This is a link relating to how the amount of internet use on mobile phones is drastically increasing. This means now the amount of media is becoming far more accessible. Also this means now more people are having access. showing us that more people are upgrading.

There are also now a large amount of new interactive type of games. Games where someone hides say one hundred thousand pounds in a real location. Then it's the players chance to figure out clues and discover the location of this money.

http://en.wikipedia.org/wiki/Alternate_reality_game